Mercedes a no-show for MIMS...

Source: http://www.caradvice.com.au/9606/mercedes-benz-a-no-go-for-melbourne-show/

Mercedes-Benz has today announced it will not attend the Melbourne International Motor Show this year citing economic rationalisation as the key reason.



Now you’d be forgiven for thinking the German marque cannot afford the $1 million costs associated with hosting their stand at the show, but this is not entirely the case. Mercedes instead claiming the show is ineffective at reaching their target audience.

The decision was reached after the realisation that the cost of attending the show was excessive when weighed against the manufacturer’s market share, though it could be argued this may now decrease further without the presence of the stand this year.

Held in conjunction with the Australian F1 Grand Prix, the Melbourne International Motor Show attracts a large audience from both Australia and overseas though Porsche, Jaguar and Citroen have also decided it is not in their better interest to attend.

In what may be a lean show for Melburnians, the show opens on February 29.

That's not good... on the other hand, more room for the other manufacturers.

Porsche has been skipping a lot of things recently. I think they skipped the Sydney show as well. As for Mercedes...

Admin_Holden wrote:Porsche has been skipping a lot of things recently. I think they skipped the Sydney show as well. As for Mercedes...

Well they must know that it is gonna be a flunk anyway! But on the other hand - the Orion gets more spotlight!

Admin_Ford wrote:Well they must know that it is gonna be a flunk anyway! But on the other hand - the Orion gets more spotlight!

You mean every other manufacturer, not just Ford!

Shame about Merc, I really like their cars...

--->Da[V]id<--- wrote:You mean every other manufacturer, not just Ford!

Ford is the only one so far with a new car to display...